former pop-tartlet makes good

I don’t usually post videos, but I keep running across this same artist’s stuff, and I am totally in love with her:

Her name is Robyn, she’s Swedish, and she used be a teeny-bopper pop-star in the mid nineties (remember “Show Me Love”? It was pretty ubiquitous at one point. Still hear it from time to time on adult-contempo radio). During the nineties her producer/song writer/Svengali was fellow swede Max Martin - Yes, that Max Martin, of later Britney infamy.

Eventually Robyn, not surprisingly, grew a little tired of being marketed as a pop-tartlet by her record company. But rather than put out a whiny new single about being misunderstood, or how hard being rich and famous is, she dumped her label and started her own.

Then she gave herself a asymmetrical bleach blond haircut; started wearing crazy outfits usually seen on more avant-garde artists (like a dress made to look like a Wurlitzer juke box); and started writing all her own material, collaborating with all the hip, young, up-and-coming producers and DJs Europe has to offer. Pretty awesome right? Now as a result, she’s the hottest thing in the British press, which means her total world dominance should be forthcoming shortly.

She’s pretty much Bjork and Gwen’s long lost Swedish love-child as raised by Missy. In other words: what’s not to love? She’s totally adorable in a wacky, Scandinavian sort of way and she’s got the chops to back it up.

Best of all, her music is danceable and her videos are fresh and arty, even Michel Gondry-esque. I made a playlist of the best on YouTube, so go check em’ out.